About Us


Yassy's Fine Jewellery brand was founded by Yasmine Elghanayan. She studied jewellery design, diamond grading and gem identification at GIA, London, acquiring the title of Graduate Gemologist. Since 2009 Yasmine has honed her skills in both jewellery production and sales, working at places such as David Morris and Sotheby's. In early 2015 Yasmine decided to take her passion and love of jewellery to the next level, and Yassy was born. All of Yassy's jewellery is made to the finest quality, and the diamonds are all in the top tier when it comes to the 4 C's - Colour, Clarity, Cut and Carat.


Throughout history, gemstones, especially diamonds, have been a symbol of power, wealth and love. They are scintillating, natural artefacts.

Each stone is brilliantly unique, paralleled by its own fascinating story going back millions of years. As far back as the first Century AD, Pliny the Elder said "Diamonds are the most valuable, not only of precious stones, but of all things in this world."

My brand is founded upon accentuating the beauty and individuality of these gemstones in an unaltered, clean and delicate state, allowing the wearer to exhibit a piece of Earth's history.

To be passed down to generations for thousands of years to come.

A piece of history frozen in time.

- Yasmine Elghanayan